What Size and DPI Do Etsy Clipart Buyers Expect?
Etsy clipart buyers have expectations, whether they say so or not. Deliver files that are too small or the wrong format and you get refund requests and lukewarm reviews, even if the art itself is lovely.
Here is what size, DPI and format Etsy clipart buyers expect, so your pack meets the standard.
The baseline buyers expect
- Transparent PNGs, so elements drop onto any project cleanly.
- 300 DPI, the standard for anything that will be printed.
- A generous size, commonly around 3600px on the long side for standard clipart.
- Each element as its own file, not everything crammed into one image.
Why these numbers
300 DPI is the print standard, and around 3600px on the long side covers most card, print and product uses with room to shrink. Bigger elements can be scaled down without losing quality, but small ones cannot be scaled up, so erring generous protects your buyer and your reviews.
| Spec | Expected |
|---|---|
| Format | Transparent PNG |
| Resolution | 300 DPI |
| Size (standard clipart) | ~3600px long side |
| Structure | One file per element |
State the specs in your listing: element count, file type, size and DPI. Buyers who know exactly what they are getting are far less likely to be disappointed, and far more likely to buy.
Meeting the standard
If your art arrives smaller than this, which AI output usually does, upscale it to 300 DPI at size before listing. Make sure every element is a transparent PNG, and package them as separate, clearly named files.
Common questions
- What size should Etsy clipart be?
- Commonly around 3600px on the long side for standard clipart, as a transparent PNG at 300 DPI. Larger suits wall art. Bigger scales down cleanly, but small files cannot scale up.
- What DPI should clipart be for Etsy?
- 300 DPI, the standard for anything printed. Screen-resolution files look fine online but print soft, so upscale to 300 DPI before listing.
- What format do Etsy buyers expect for clipart?
- Transparent PNGs, with each element as its own file. State the element count, format, size and DPI in your listing so buyers know exactly what they are getting.